Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
advertising copywriter
ESCO occupation · 11 essential, 22 optional skills. Click a skill to find jobs that mention it.
Essential skills
copyright legislation
apply grammar and spelling rules
follow a brief
write to a deadline
develop creative ideas
meet expectations of target audience
product comprehension
create advertisements
advertising techniques
identify customer's needs
brainstorm ideas
Optional & specialised skills
give live presentation
develop media strategy
perform media outlets research
desktop publishing
coordinate advertising campaigns
lay out digital written content
analyse cultural trends
create storyboards
analyse consumer buying trends
practice humour
proofread text
perform market research
draft press releases
conduct search engine optimisation
typography
apply desktop publishing techniques
printing techniques
evaluate writings in response to feedback
types of media
social media marketing techniques
manage budgets
evaluate advertising campaign
Other matches: lyricist · advertising specialist · advertising assistant · advertising manager · advertising sales agent
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.