Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
advertising media planner
ESCO occupation · 13 essential, 23 optional skills. Click a skill to find jobs that mention it.
Essential skills
perform media outlets research
cooperate with colleagues
media planning
meet expectations of target audience
meet deadlines
types of media
work with advertising professionals
copyright legislation
create media plan
cope with challenging demands
advertising techniques
create media schedule
market research
Optional & specialised skills
perform project management
identify customer's needs
persuade clients with alternatives
statistics
below-the-line technique
business model
develop media strategy
social media management
search engine optimisation
conduct public presentations
social media marketing techniques
draw conclusions from market research results
pay-per-click
demography
manage contracts
coordinate advertising campaigns
approve advertising campaign
present arguments persuasively
study sales levels of products
buy advertising space
monitor media industry research figures
apply statistical analysis techniques
evaluate advertising campaign
Other matches: advertising media buyer · advertising manager · advertising sales agent · purchase planner · graphic designer
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.