Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
brand manager
ESCO occupation · 29 essential, 10 optional skills. Click a skill to find jobs that mention it.
Essential skills
design brand's online communication plan
stimulate creativity in the team
sales strategies
implement sales strategies
perform market research
create brand guidelines
coordinate advertising campaigns
create annual marketing budget
manage brand assets
plan marketing campaign
identify new business opportunities
company policies
set brand positioning
carry out sales analysis
lead the brand strategic planning process
apply social media marketing
carry out naming strategies
channel marketing
select optimal distribution channel
maintain financial records
implement marketing strategies
execute marketing plan
have computer literacy
comprehend financial business terminology
apply strategic thinking
define brand identity
perform brand analysis
perform customers’ needs analysis
manage staff
Optional & specialised skills
conduct search engine optimisation
seek innovation in current practices
price product
build rapport with people from different cultural backgrounds
maintain relationship with suppliers
perform multiple tasks at the same time
manage budgets
employment law
plan new packaging designs
carry out event management
Other matches: licensing manager · eBusiness manager · advertising specialist · cigar brander · advertising media planner
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.