Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
chief marketing officer
ESCO occupation · 24 essential, 27 optional skills. Click a skill to find jobs that mention it.
Essential skills
content marketing strategy
create annual marketing budget
liaise with managers
analyse consumer buying trends
analyse external factors of companies
interpret financial statements
marketing mix
study sales levels of products
market analysis
use analytics for commercial purposes
plan marketing strategy
brand marketing techniques
business management principles
manage profitability
analyse work-related written reports
define measurable marketing objectives
identify potential markets for companies
align efforts towards business development
market pricing
evaluate marketing content
plan marketing campaign
integrate marketing strategies with the global strategy
analyse internal factors of companies
track key performance indicators
Optional & specialised skills
customer segmentation
quality assurance methodologies
coordinate marketing plan actions
international trade
prospect new customers
printing techniques
impart business plans to collaborators
use theoretical marketing models
graphic design
market entry strategies
trendwatching
project management
social media marketing techniques
consumer law
liaise with advertising agencies
perform market research
subsidiary operations
e-commerce systems
customer insight
manage development of promotional material
trading law
communicate with customer service department
implement marketing strategies
develop public relations strategies
financial capability
statistics
analyse supply chain strategies
Other matches: chief operating officer · commercial director · chief fire officer · chief ICT security officer · chief technology officer
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.