Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
marketeer
ESCO occupation · 22 essential, 25 optional skills. Click a skill to find jobs that mention it.
Essential skills
conduct research interview
plan marketing strategy
pricing strategies
carry out strategic research
analyse external factors of companies
maintain relationship with customers
market pricing
analyse internal factors of companies
market analysis
respond to enquiries
marketing principles
marketing mix
define technical requirements
use consulting techniques
use theoretical marketing models
identify customer requirements
identify potential markets for companies
use different communication channels
project management
integrate marketing strategies with the global strategy
identify market niches
document project progress
Optional & specialised skills
conduct search engine optimisation
perform market research
make strategic business decisions
copyright legislation
issue sales invoices
use analytics for commercial purposes
liaise with advertising agencies
social media management
develop creative ideas
customer insight
interpret financial statements
brand marketing techniques
channel marketing
plan digital marketing
advertising techniques
social media marketing techniques
coordinate marketing plan actions
international trade
evaluate marketing content
digital marketing techniques
financial capability
customer service
plan marketing campaign
e-commerce systems
sales strategies
Other matches: leaflet distributor · network marketer · online marketer · market vendor · marketing manager
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.