Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
promotion manager
ESCO occupation · 36 essential, 18 optional skills. Click a skill to find jobs that mention it.
Essential skills
create annual marketing budget
pricing strategies
analyse consumer buying trends
analyse work-related written reports
integrate marketing strategies with the global strategy
analyse customer service surveys
manage budgets
communication principles
impart business plans to collaborators
identify potential markets for companies
create media plan
study sales levels of products
evaluate marketing content
capture people's attention
liaise with distribution channel managers
market research
plan marketing strategy
collaborate in the development of marketing strategies
analyse external factors of companies
track key performance indicators
organise on-site amenities
market pricing
align efforts towards business development
analyse internal factors of companies
integrate strategic foundation in daily performance
plan marketing campaign
liaise with advertising agencies
corporate social responsibility
below-the-line technique
manage profitability
perform market research
content marketing strategy
define measurable marketing objectives
marketing mix
manage the handling of promotional materials
develop professional network
Optional & specialised skills
plan events
hire human resources
examine advertisement layout
manage distribution channels
forecast catering services
brand marketing techniques
approve advertising campaign
manage event structure installation
social media management
coordinate marketing plan actions
use analytics for commercial purposes
marketing management
promote event
assist in the practical actions for developing marketing campaigns
evaluate advertising campaign
assess financial viability
arrange event needs
coordinate events
Other matches: advertising manager · marketing manager · network marketer · promotion assistant · venue director
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.